Klaviyo acquires Elias Torres’ Agency in full-circle reunion for tech founders
News Source
•Wed, 05 Aug 2026 20:05:00 +0000
📰 What Happened
Klaviyo, a public e-commerce marketing company, agreed to buy Agency, a three-year-old AI startup. Agency helps businesses keep customers happy using AI. The deal price was not shared.
Torres, Agency’s founder, will join Klaviyo as its chief product officer. His 25-person team will help build Klaviyo’s AI tools that write marketing campaigns and handle customer support. Klaviyo hopes to bring these tools to its 200,000 businesses.
🔍 The Backstory
This deal brings two old friends back together. Back in 2010, Torres hired Klaviyo’s CEO Bialecki as one of his first engineers. Torres mentored him when Bialecki was just starting out. Later, Bialecki left to start Klaviyo on his own.
Torres is a repeat founder who sold two companies before this. Agency raised 32 million dollars from big investors before being bought. The two founders now reunite, with Torres helping grow the company he once helped start his partner.
🎯 Why It Matters
AI is changing how shops talk to customers, from writing ads to answering questions. This deal shows small businesses will soon get smarter, cheaper tools that bigger companies already enjoy.
Klaviyo, a public e-commerce marketing company, agreed to buy Agency, a three-year-old AI startup. Agency helps businesses keep customers happy using AI. The deal price was not shared.
Torres, Agency’s founder, will join Klaviyo as its chief product officer. His 25-person team will help build Klaviyo’s AI tools that write marketing campaigns and handle customer support. Klaviyo hopes to bring these tools to its 200,000 businesses.
This deal brings two old friends back together. Back in 2010, Torres hired Klaviyo’s CEO Bialecki as one of his first engineers. Torres mentored him when Bialecki was just starting out. Later, Bialecki left to start Klaviyo on his own.
Torres is a repeat founder who sold two companies before this. Agency raised 32 million dollars from big investors before being bought. The two founders now reunite, with Torres helping grow the company he once helped start his partner.
AI is changing how shops talk to customers, from writing ads to answering questions. This deal shows small businesses will soon get smarter, cheaper tools that bigger companies already enjoy.