X replaces ‘misaligned’ revenue sharing program with Original Content Rewards
TechCrunch
•Sat, 08 Aug 2026 16:34:22 +0000
📰 What Happened
X (owned by Elon Musk's SpaceX) is winding down its Revenue Sharing program and replacing it with Original Content Rewards. Existing participants keep earning until September 7, then can apply for the new program from September 8, provided they subscribe to Premium and meet thresholds of 500 verified followers and 500,000 Home Timeline impressions in 90 days. The new scheme emphasises originality, excluding reposted or unchanged content.
🔍 The Backstory
X has repeatedly tried to reform how it pays creators, including cutbacks on aggregator and 'clickbait' accounts in April. The shift reflects the platform's push to reward genuine original content rather than reposts and engagement farming.
🎯 Why It Matters
The change directly affects how creators and influencers earn money on X. For readers who post or follow on the platform, it clarifies what kind of content is now rewarded and signals how X is trying to shape the creator economy.
X (owned by Elon Musk's SpaceX) is winding down its Revenue Sharing program and replacing it with Original Content Rewards. Existing participants keep earning until September 7, then can apply for the new program from September 8, provided they subscribe to Premium and meet thresholds of 500 verified followers and 500,000 Home Timeline impressions in 90 days. The new scheme emphasises originality, excluding reposted or unchanged content.
X has repeatedly tried to reform how it pays creators, including cutbacks on aggregator and 'clickbait' accounts in April. The shift reflects the platform's push to reward genuine original content rather than reposts and engagement farming.
The change directly affects how creators and influencers earn money on X. For readers who post or follow on the platform, it clarifies what kind of content is now rewarded and signals how X is trying to shape the creator economy.