π° What Happened
Former Binge content chief Alison Hurbert-Burns, who commissioned Colin From Accounts, is teaming with Bruna Papandrea and Steve Hutensky's Made Up Stories to launch a new Australian production business called The Set Up. Hurbert-Burns will be CEO, with Papandrea and Hutensky as co-founders, and the Sydney-based label will focus on packaging premium Australian series with IP, talent and financing to sell locally and internationally.
π The Backstory
Hurbert-Burns previously led Aussie streamer Binge, where Papandrea produced hits like Strife and The Last Anniversary, and Made Up Stories continues to build a U.S./international slate.
π― Why It Matters
It marks a notable new Australian production venture bringing an experienced commissioner together with established producers.
Former Binge content chief Alison Hurbert-Burns, who commissioned Colin From Accounts, is teaming with Bruna Papandrea and Steve Hutensky's Made Up Stories to launch a new Australian production business called The Set Up. Hurbert-Burns will be CEO, with Papandrea and Hutensky as co-founders, and the Sydney-based label will focus on packaging premium Australian series with IP, talent and financing to sell locally and internationally.
Hurbert-Burns previously led Aussie streamer Binge, where Papandrea produced hits like Strife and The Last Anniversary, and Made Up Stories continues to build a U.S./international slate.
It marks a notable new Australian production venture bringing an experienced commissioner together with established producers.
π° Source: Deadline
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