After eight years as a manager at Authentic Talent and Literary Management, Chris Lee has left to launch his own boutique firm, Juniper Rose Management. The firm is named after the middle names of Lee's two daughters and will continue to represent acting talent across film and television while expanding into writers, directors and digital content creators. Clients coming with him include Noah Goodman (Netflix's The Last House), Phinehas (Neon's It Ends), Iantha Richardson (ABC's Will Trent) and Kristian Ventura (Paramount+).
Lee is a veteran of the US Navy and a San Diego native who also previously spent time at East West and talent agencies. Returning to independent command after a decade and a half in management roles, he built a name representing stars including Simu Liu (Shang-Chi and the Legend of the Ten Rings, Barbie) and Ke Huy Quan. The move fits a long-running pattern in Hollywood of established partners leaving big firms to carve out their own boutique shops over more personalised representation.
The launch of Juniper Rose signals a shift in representation toward more boutique, creator-focused shops and threatens to build a fresh home for writers, directors and digital creators in the executive ranks.

After eight years as a manager at Authentic Talent and Literary Management, Chris Lee has left to launch his own boutique firm, Juniper Rose Management. The firm is named after the middle names of Lee's two daughters and will continue to represent acting talent across film and television while expanding into writers, directors and digital content creators. Clients coming with him include Noah Goodman (Netflix's The Last House), Phinehas (Neon's It Ends), Iantha Richardson (ABC's Will Trent) and Kristian Ventura (Paramount+).

Lee is a veteran of the US Navy and a San Diego native who also previously spent time at East West and talent agencies. Returning to independent command after a decade and a half in management roles, he built a name representing stars including Simu Liu (Shang-Chi and the Legend of the Ten Rings, Barbie) and Ke Huy Quan. The move fits a long-running pattern in Hollywood of established partners leaving big firms to carve out their own boutique shops over more personalised representation.

The launch of Juniper Rose signals a shift in representation toward more boutique, creator-focused shops and threatens to build a fresh home for writers, directors and digital creators in the executive ranks.

πŸ“° Source: News Source
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