John Ternus hypes 'huge launch next week' in first memo as Apple CEO
News Source
β’Tue, 01 Sep 2026 19:45:28 +0000
π° What Happened
John Ternus has officially become Apple's CEO, taking over from Tim Cook. Cook led the company for fifteen years. Ternus used to be Apple's top hardware boss. He sent his first memo to staff on Tuesday, calling next week's launch 'phenomenal.'
On September 9, Apple will hold its yearly iPhone event. Rumors say the company may reveal its first foldable iPhone. Apple is also rolling out its upgraded Siri AI more widely. The new Siri is powered by Google's Gemini, and Apple wants it to compete with chatbots like ChatGPT and Claude.
π The Backstory
Ternus joined Apple's product design team in 2001. That was only his second job out of college. He became a vice president in 2013 and a senior VP in 2021. Apple has only had two CEOs this century, so leadership changes are rare.
Cook will stay on as executive chairman. Apple is reportedly working on camera-equipped AirPods, smart glasses, and a touchscreen laptop. Ternus said he is excited about the products still in the works. He believes the team will dream up ideas people haven't even imagined yet.
π― Why It Matters
Apple's CEO shapes the phones, computers, and apps millions of people use every day. If the foldable iPhone and smarter Siri live up to the hype, your next device could look and feel very different.
John Ternus has officially become Apple's CEO, taking over from Tim Cook. Cook led the company for fifteen years. Ternus used to be Apple's top hardware boss. He sent his first memo to staff on Tuesday, calling next week's launch 'phenomenal.'
On September 9, Apple will hold its yearly iPhone event. Rumors say the company may reveal its first foldable iPhone. Apple is also rolling out its upgraded Siri AI more widely. The new Siri is powered by Google's Gemini, and Apple wants it to compete with chatbots like ChatGPT and Claude.
Ternus joined Apple's product design team in 2001. That was only his second job out of college. He became a vice president in 2013 and a senior VP in 2021. Apple has only had two CEOs this century, so leadership changes are rare.
Cook will stay on as executive chairman. Apple is reportedly working on camera-equipped AirPods, smart glasses, and a touchscreen laptop. Ternus said he is excited about the products still in the works. He believes the team will dream up ideas people haven't even imagined yet.
Apple's CEO shapes the phones, computers, and apps millions of people use every day. If the foldable iPhone and smarter Siri live up to the hype, your next device could look and feel very different.