Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding
News Source
•Fri, 09 Oct 2026 06:05:45 GMT
📰 What Happened
Adidas is suing the Australian label White Fox in the Federal Court. Adidas says White Fox used a four-stripe design too close to its famous three stripes.
The sportswear giant says White Fox kept selling the clothes after being asked to stop. A lawyer said there is an intention to trade off its reputation.
🔍 The Backstory
Adidas has held the three-stripe trademark in Australia for more than 50 years. Three stripes are one of the most famous logos in sport.
The case is against a fast-fashion online retailer from Sydney. Adidas pointed to an influencer wearing the four-stripe shorts with real Adidas shoes. Adidas says this would confuse shoppers.
🎯 Why It Matters
The case shows how fiercely brands guard their logos. Courts decide how similar a design can be before it breaks the law.
Adidas is suing the Australian label White Fox in the Federal Court. Adidas says White Fox used a four-stripe design too close to its famous three stripes.
The sportswear giant says White Fox kept selling the clothes after being asked to stop. A lawyer said there is an intention to trade off its reputation.
Adidas has held the three-stripe trademark in Australia for more than 50 years. Three stripes are one of the most famous logos in sport.
The case is against a fast-fashion online retailer from Sydney. Adidas pointed to an influencer wearing the four-stripe shorts with real Adidas shoes. Adidas says this would confuse shoppers.
The case shows how fiercely brands guard their logos. Courts decide how similar a design can be before it breaks the law.