Adobe's 'natural look' camera app embraces generative AI
News Source
β’2026-07-20T12:00:00-04:00
π° What Happened
Adobe has updated its experimental iPhone camera app, Project Indigo, with generative AI features. The new 'AI Playground' update adds AI-generated filter effects, object removal, and chatbot feedback. It is a big change from the original goal of giving photos a more natural SLR-like look.
The app now lets users change photos in ways that blur the line between a real photo and an AI creation. Object removal lets you erase unwanted things from your pictures. The chatbot can give feedback on your shots.
π The Backstory
Project Indigo launched last year as a camera app focused on giving iPhone photos a natural, film-like quality. It was meant to compete with the professional look of DSLR cameras. The app was Adobe's way of bringing pro-level photography tools to everyday phone users.
Now Adobe is adding generative AI to the same app. This puts Indigo into the middle of a bigger debate about what counts as a real photo. If AI can change or create parts of an image, can we still trust what we see? Adobe is pushing ahead with the technology while the industry argues about the ethics.
π― Why It Matters
AI is changing photography fast. Soon it might be hard to tell if a photo is real or AI-generated. This matters for news, memories, and how we trust images online.
Adobe has updated its experimental iPhone camera app, Project Indigo, with generative AI features. The new 'AI Playground' update adds AI-generated filter effects, object removal, and chatbot feedback. It is a big change from the original goal of giving photos a more natural SLR-like look.
The app now lets users change photos in ways that blur the line between a real photo and an AI creation. Object removal lets you erase unwanted things from your pictures. The chatbot can give feedback on your shots.
Project Indigo launched last year as a camera app focused on giving iPhone photos a natural, film-like quality. It was meant to compete with the professional look of DSLR cameras. The app was Adobe's way of bringing pro-level photography tools to everyday phone users.
Now Adobe is adding generative AI to the same app. This puts Indigo into the middle of a bigger debate about what counts as a real photo. If AI can change or create parts of an image, can we still trust what we see? Adobe is pushing ahead with the technology while the industry argues about the ethics.
AI is changing photography fast. Soon it might be hard to tell if a photo is real or AI-generated. This matters for news, memories, and how we trust images online.