Amazon makes it easier to buy what you see on Prime Video
News Source
β’Thu, 10 Sep 2026 18:10:36 +0000
π° What Happened
Amazon is adding shopping features to Prime Video. Viewers can find products from thousands of shows using its X-Ray tool.
A new "shop the scene" feature uses Amazon's Lens technology. X-Ray already shows actor details, music and more on screen.
Last year Amazon launched a Shop the Show feature. It was easy to miss, so the new tools make products easier to see.
π The Backstory
Streaming companies want new ways to earn money beyond subscriptions. YouTube offers a merch shelf and shoppable ads.
Peacock added a Must ShopTV feature in 2023. Roku lets people shop with its remote. Disney has tested shoppable TV on Disney+, Hulu and ESPN.
Amazon already knows a lot about what shoppers buy. Adding shopping to video links its retail and streaming businesses together.
π― Why It Matters
Shopping from your couch could get much easier. It also means more ads and product pitches mixed into what you watch.
Amazon is adding shopping features to Prime Video. Viewers can find products from thousands of shows using its X-Ray tool.
A new "shop the scene" feature uses Amazon's Lens technology. X-Ray already shows actor details, music and more on screen.
Last year Amazon launched a Shop the Show feature. It was easy to miss, so the new tools make products easier to see.
Streaming companies want new ways to earn money beyond subscriptions. YouTube offers a merch shelf and shoppable ads.
Peacock added a Must ShopTV feature in 2023. Roku lets people shop with its remote. Disney has tested shoppable TV on Disney+, Hulu and ESPN.
Amazon already knows a lot about what shoppers buy. Adding shopping to video links its retail and streaming businesses together.
Shopping from your couch could get much easier. It also means more ads and product pitches mixed into what you watch.