Apple is laying off staffers working on the Vision Pro and Siri
The Verge
β’2026-08-21T15:44:55-04:00
π° What Happened
Apple is cutting more than 200 jobs, largely shutting down a Vision Pro gaming team and reducing the size of the team that makes Vision Pro immersive content, according to Bloomberg. The cuts also include staff on the Siri team. Apple said it was making the changes 'to evolve our business to deliver the best experiences for our users' and that it would be creating new roles.
π The Backstory
Apple's Vision Pro mixed-reality headset, launched in 2024, has struggled to reach mass-market adoption, and Siri has faced criticism over delays to its AI-driven overhaul. The reductions come amid broader industry recalibration around XR hardware and AI spending.
π― Why It Matters
Layoffs on flagship teams signal how Apple is reprioritising amid soft demand for premium hardware and an intense AI race. They also underscore how hard the headset market has found it to gain traction beyond early adopters.
Apple is cutting more than 200 jobs, largely shutting down a Vision Pro gaming team and reducing the size of the team that makes Vision Pro immersive content, according to Bloomberg. The cuts also include staff on the Siri team. Apple said it was making the changes 'to evolve our business to deliver the best experiences for our users' and that it would be creating new roles.
Apple's Vision Pro mixed-reality headset, launched in 2024, has struggled to reach mass-market adoption, and Siri has faced criticism over delays to its AI-driven overhaul. The reductions come amid broader industry recalibration around XR hardware and AI spending.
Layoffs on flagship teams signal how Apple is reprioritising amid soft demand for premium hardware and an intense AI race. They also underscore how hard the headset market has found it to gain traction beyond early adopters.