Apple ‘Pro and Tell’ event: Everything announced this week
News Source
•2026-10-28T13:27:38-04:00
📰 What Happened
Apple held its Pro and Tell event on Wednesday and showed off a week of new products. The headliner is the first MacBook Pro with a touchscreen, which starts at $2,899. Apple also updated the iPad Mini with an 8.5-inch OLED screen, a thinner body, and the A20 Pro chip. It starts at $699.
The entry 14-inch MacBook Pro gets the new M6 chip and starts at $1,999. The colorful iMac also moves to M6, starting at $1,499. All of these go on sale November 6.
🔍 The Backstory
Apple used to hold big staged events for each new product. This year it spread news across several days and closed with a smaller show. The company is also adding an AI chatbot to Pages, Numbers, and Keynote, built with models from Apple and OpenAI. Those apps are used by students and office workers.
The new MacBook Pro is lighter, has a 120Hz screen, and brings back the glowing logo on its lid. It also adds Dynamic Island for updates and Siri.
🎯 Why It Matters
Apple's lineup now covers phones, tablets, laptops, and desktops with AI built in. The prices show how much the company thinks people will pay for new chips.
Apple held its Pro and Tell event on Wednesday and showed off a week of new products. The headliner is the first MacBook Pro with a touchscreen, which starts at $2,899. Apple also updated the iPad Mini with an 8.5-inch OLED screen, a thinner body, and the A20 Pro chip. It starts at $699.
The entry 14-inch MacBook Pro gets the new M6 chip and starts at $1,999. The colorful iMac also moves to M6, starting at $1,499. All of these go on sale November 6.
Apple used to hold big staged events for each new product. This year it spread news across several days and closed with a smaller show. The company is also adding an AI chatbot to Pages, Numbers, and Keynote, built with models from Apple and OpenAI. Those apps are used by students and office workers.
The new MacBook Pro is lighter, has a 120Hz screen, and brings back the glowing logo on its lid. It also adds Dynamic Island for updates and Siri.
Apple's lineup now covers phones, tablets, laptops, and desktops with AI built in. The prices show how much the company thinks people will pay for new chips.