Apple TV now costs $14.99 a month after its fourth price hike in four years
News Source
β’2026-08-28T09:47:36-04:00
π° What Happened
Apple raised the price of Apple TV+ on Friday. The monthly subscription goes from $12.99 to $14.99, and the annual plan from $99 to $119. The change is effective immediately for new and current subscribers.
The individual Apple One bundle also rose, from $19.95 to $21.95 per month. This is the fourth price hike for Apple TV+ in four years. It comes almost exactly a year after the last increase.
Apple has recently added live sports like F1, MLB and Major League Soccer. It also premiered the fourth season of Ted Lasso. Earlier this year Apple raised prices on almost all of its devices.
π The Backstory
Streaming prices have climbed across the industry. Apple TV+ launched in 2019 as a cheap, ad-free service with a handful of prestige shows. Now it is trying to compete with Netflix, which has also raised prices many times.
Apple increasingly leans on live sports and big franchises to justify the cost. Rivals like Disney+, Peacock and ESPN have all raised prices this year. The trend: bundles and ads are the new normal.
Apple One bundles TV, music, storage and other services into one bill. Raising that price hits subscribers who may not even watch Apple TV+ much.
π― Why It Matters
Streaming bills are eating family budgets. Every price hike makes it harder to keep up with shows and sports. Comparing what each service actually costs helps you decide what to keep and what to cancel.
Apple raised the price of Apple TV+ on Friday. The monthly subscription goes from $12.99 to $14.99, and the annual plan from $99 to $119. The change is effective immediately for new and current subscribers.
The individual Apple One bundle also rose, from $19.95 to $21.95 per month. This is the fourth price hike for Apple TV+ in four years. It comes almost exactly a year after the last increase.
Apple has recently added live sports like F1, MLB and Major League Soccer. It also premiered the fourth season of Ted Lasso. Earlier this year Apple raised prices on almost all of its devices.
Streaming prices have climbed across the industry. Apple TV+ launched in 2019 as a cheap, ad-free service with a handful of prestige shows. Now it is trying to compete with Netflix, which has also raised prices many times.
Apple increasingly leans on live sports and big franchises to justify the cost. Rivals like Disney+, Peacock and ESPN have all raised prices this year. The trend: bundles and ads are the new normal.
Apple One bundles TV, music, storage and other services into one bill. Raising that price hits subscribers who may not even watch Apple TV+ much.
Streaming bills are eating family budgets. Every price hike makes it harder to keep up with shows and sports. Comparing what each service actually costs helps you decide what to keep and what to cancel.