Australians will soon be able to block all online gambling ads. How will it actually work?
Guardian AU
•Thu, 20 Aug 2026 15:00:53 GMT
📰 What Happened
Australia is putting together a register that would let people block all online gambling ads within roughly 12 months. From January the start of the year all online systems must provide an opt-out for gambling advertising, though questions remain on privacy and how the scheme will work.
🔍 The Backstory
Australia's government has long promised to act on online wagering ads and has now reached a decision on a register. The measure responds to the harm of being continually exposed to gambling advertising.
🎯 Why It Matters
Given gambling's harmful side-effects, the register gives Australians a meaningful way to avoid temptation at scale. Its privacy and reach will decide how effective it is in the real world.
Australia is putting together a register that would let people block all online gambling ads within roughly 12 months. From January the start of the year all online systems must provide an opt-out for gambling advertising, though questions remain on privacy and how the scheme will work.
Australia's government has long promised to act on online wagering ads and has now reached a decision on a register. The measure responds to the harm of being continually exposed to gambling advertising.
Given gambling's harmful side-effects, the register gives Australians a meaningful way to avoid temptation at scale. Its privacy and reach will decide how effective it is in the real world.