Bluesky’s active user base is shrinking as its focus expands beyond the app

Bluesky's active usage is declining, with mobile monthly active users down 27.2% year-over-year to 10.4 million in June 2026, and daily active users down 25.6% in July. The app has lost more than half its users from its late-2024 peak, prompting a strategic shift beyond the app itself.

Bluesky was a major beneficiary of the post-election exodus from X in late 2024, peaking at about 22.1 million quarterly monthly active users in Q4 2024. It has since struggled to retain those users while expanding its platform strategy.

The decline raises questions about the durability of Bluesky's post-X growth and its ability to compete with larger rivals, even as it pivots to building infrastructure and services beyond its single application.