Bluesky's interim CEO, Toni Schneider, drops the 'interim'
News Source
β’Fri, 10 Jul 2026 21:51:55 +0000
π° What Happened
Toni Schneider is no longer the interim CEO of Bluesky. He dropped the "interim" title and became the permanent chief executive. Schneider took over in March when longtime CEO Jay Graber stepped down to become chief innovation officer. Schneider was the founding CEO of Automattic, the company behind WordPress and Tumblr. He says his first focus is creating smaller, more private communities on the platform.
π The Backstory
Bluesky was spun off from Twitter and became a popular alternative after Elon Musk bought Twitter in 2022. Under Graber, the site grew to 43 million users. The AT Protocol, which lets different apps share the same social network, was also built during that time. But Bluesky has struggled to keep growing lately. Some people have asked whether the platform is dying as engagement and user numbers drop.
π― Why It Matters
Bluesky offers a different way to run social media where users have more control. Its success or failure could shape how future social networks are built.
Toni Schneider is no longer the interim CEO of Bluesky. He dropped the "interim" title and became the permanent chief executive. Schneider took over in March when longtime CEO Jay Graber stepped down to become chief innovation officer. Schneider was the founding CEO of Automattic, the company behind WordPress and Tumblr. He says his first focus is creating smaller, more private communities on the platform.
Bluesky was spun off from Twitter and became a popular alternative after Elon Musk bought Twitter in 2022. Under Graber, the site grew to 43 million users. The AT Protocol, which lets different apps share the same social network, was also built during that time. But Bluesky has struggled to keep growing lately. Some people have asked whether the platform is dying as engagement and user numbers drop.
Bluesky offers a different way to run social media where users have more control. Its success or failure could shape how future social networks are built.