Toni Schneider is the new CEO of Bluesky, taking over after a stint as interim CEO. Former CEO Jay Graber moved to chief innovation officer. In an interview on The Verge's Decoder podcast, Schneider said he wants Bluesky to be 'a big tent, not a bubble.' He wants the platform to grow and welcome more users. The new CEO brings fresh priorities to the company. Bluesky is built on a protocol called AT Protocol, which allows users to control their own data.
π The Backstory
Bluesky started as a project inside Twitter in 2019 before becoming its own company. It launched as a decentralized social network where users have more control. The platform grew quickly after many users left X (formerly Twitter) looking for alternatives. Bluesky has focused on giving users tools to customize their experience. The AT Protocol lets anyone build their own apps on top of the network. Schneider's challenge is to grow the platform while keeping its unique features. He has to balance adding new users with keeping the community healthy.
π― Why It Matters
Bluesky offers an alternative to big social media platforms. If it grows, you get more choice about where and how you connect with people online.
Toni Schneider is the new CEO of Bluesky, taking over after a stint as interim CEO. Former CEO Jay Graber moved to chief innovation officer. In an interview on The Verge's Decoder podcast, Schneider said he wants Bluesky to be 'a big tent, not a bubble.' He wants the platform to grow and welcome more users. The new CEO brings fresh priorities to the company. Bluesky is built on a protocol called AT Protocol, which allows users to control their own data.
Bluesky started as a project inside Twitter in 2019 before becoming its own company. It launched as a decentralized social network where users have more control. The platform grew quickly after many users left X (formerly Twitter) looking for alternatives. Bluesky has focused on giving users tools to customize their experience. The AT Protocol lets anyone build their own apps on top of the network. Schneider's challenge is to grow the platform while keeping its unique features. He has to balance adding new users with keeping the community healthy.
Bluesky offers an alternative to big social media platforms. If it grows, you get more choice about where and how you connect with people online.