Borderlands 4 DLC Character and Free-to-Play Weekend Attract Resurgence on Steam
News Source
β’Sat, 12 Sep 2026 17:41:24 +0000
π° What Happened
Borderlands 4 jumped up the Steam charts this week. Two things caused the spike: a new downloadable character and a free-to-play weekend. The game recorded its biggest player numbers since launch.
The new character is Loveless the Hacker, a Vault Hunter released on September 10, 2026. She has two minds in one body, mixing biology with digital power. She can call up a digital "Wyrm" to fight for her.
The free weekend runs on Steam and PlayStation until September 14. The game is also half price, at about $35. Any progress made during the trial carries over if players buy it.
π The Backstory
Borderlands 4 came out in September 2025 and had the series' biggest launch ever. It drew 304,000 players at once on Steam. But technical problems and poor communication led many players to quit.
By this year, daily numbers had fallen to a few thousand, and the game often could not reach 10,000. The new update added three paid packs and raised the level cap for free.
Gearbox is known for loud characters and humor, and Loveless fits that style well.
π― Why It Matters
Free weekends are a low-risk way to try a game before paying for it. They can also bring players back to online games that need them. For Gearbox, strong numbers could mean more content ahead.
Borderlands 4 jumped up the Steam charts this week. Two things caused the spike: a new downloadable character and a free-to-play weekend. The game recorded its biggest player numbers since launch.
The new character is Loveless the Hacker, a Vault Hunter released on September 10, 2026. She has two minds in one body, mixing biology with digital power. She can call up a digital "Wyrm" to fight for her.
The free weekend runs on Steam and PlayStation until September 14. The game is also half price, at about $35. Any progress made during the trial carries over if players buy it.
Borderlands 4 came out in September 2025 and had the series' biggest launch ever. It drew 304,000 players at once on Steam. But technical problems and poor communication led many players to quit.
By this year, daily numbers had fallen to a few thousand, and the game often could not reach 10,000. The new update added three paid packs and raised the level cap for free.
Gearbox is known for loud characters and humor, and Loveless fits that style well.
Free weekends are a low-risk way to try a game before paying for it. They can also bring players back to online games that need them. For Gearbox, strong numbers could mean more content ahead.