📰 What Happened
Podcast host Alex Cooper has signed with the talent agency CAA. She left UTA earlier this year. Her husband, producer Matt Kaplan, and their company Unwell moved with her. The couple had a rough run. Unwell shut down a drinks business. Kaplan faced reports of a toxic workplace. In August, an investor valued the company at $500m.
🔍 The Backstory
Call Her Daddy began as a frank show about sex and dating. Cooper turned it into a media company with TV and film projects. Unwell now makes reality shows for Netflix and Hulu. It also produced a Hannah Montana anniversary special. Agencies compete hard for creators who bring their own audiences. A single podcast can now sell tickets, books and TV shows. Cooper also runs her own ads arm, which keeps more money in house.
🎯 Why It Matters
Creators now hold as much power as studios. Where Cooper lands shapes what shows get made next, and who gets paid.

Podcast host Alex Cooper has signed with the talent agency CAA. She left UTA earlier this year. Her husband, producer Matt Kaplan, and their company Unwell moved with her. The couple had a rough run. Unwell shut down a drinks business. Kaplan faced reports of a toxic workplace. In August, an investor valued the company at $500m.

Call Her Daddy began as a frank show about sex and dating. Cooper turned it into a media company with TV and film projects. Unwell now makes reality shows for Netflix and Hulu. It also produced a Hannah Montana anniversary special. Agencies compete hard for creators who bring their own audiences. A single podcast can now sell tickets, books and TV shows. Cooper also runs her own ads arm, which keeps more money in house.

Creators now hold as much power as studios. Where Cooper lands shapes what shows get made next, and who gets paid.

📰 Source: News Source
deadline.com ↗
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