Clayface stayed at number one in North America with $24.5 million. It held off new projects about Elizabeth Holmes and from Nathan Fielder. The three-hour A24 documentary You Can See Everything came second. That film made $19.5 million in its second weekend, up 25%. Its total is now $45.1 million. A24 first opened it in fewer than 1,000 cinemas to build buzz, then went wide. Wildwood, a stop-motion film from Laika, opened third with $11.6 million. Street Fighter fell 72% to $8.6 million.
It is unusual for a film to earn more in its second weekend than its first. A24's slow release plan appears to have worked, with sellouts creating word of mouth. The documentary, co-directed by Fielder and Lance Oppenheim, covers the Theranos story. A CBS News interview with whistleblower Tyler Shultz helped push it online. One distribution chief told Deadline that more studios should try this tease-first approach. Horror titles usually lead the Halloween season.
Word of mouth can still beat a huge ad budget. That gives smaller films and documentaries a real shot in cinemas.

Clayface stayed at number one in North America with $24.5 million. It held off new projects about Elizabeth Holmes and from Nathan Fielder. The three-hour A24 documentary You Can See Everything came second. That film made $19.5 million in its second weekend, up 25%. Its total is now $45.1 million. A24 first opened it in fewer than 1,000 cinemas to build buzz, then went wide. Wildwood, a stop-motion film from Laika, opened third with $11.6 million. Street Fighter fell 72% to $8.6 million.

It is unusual for a film to earn more in its second weekend than its first. A24's slow release plan appears to have worked, with sellouts creating word of mouth. The documentary, co-directed by Fielder and Lance Oppenheim, covers the Theranos story. A CBS News interview with whistleblower Tyler Shultz helped push it online. One distribution chief told Deadline that more studios should try this tease-first approach. Horror titles usually lead the Halloween season.

Word of mouth can still beat a huge ad budget. That gives smaller films and documentaries a real shot in cinemas.

πŸ“° Source: News Source
deadline.com β†—
Was this article useful?