Dhar Mann Says Creator City In L.A. Will Bring Brands, Creators & Culture Under One Roof
News Source
•Sun, 11 Oct 2026 17:57:28 +0000
📰 What Happened
YouTuber Dhar Mann spoke at MIPCOM in Cannes about his new project, Creator City. It is a four-acre campus in Los Angeles with multiple sound stages and 175 sets that can host 15 productions at once. Mann said it will bring creators, brands, and culture together in one place. All the sets are built with real brands, so a scene may feature a real Starbucks or Target.
🔍 The Backstory
Mann founded Dhar Mann Studios, which makes short motivational videos watched by millions. He said that five years ago, brands did not take YouTubers seriously, so his early sets were unbranded. Now companies want their products in creator content. Creator City is aimed at top creators who want to shoot with real-world brands.
🎯 Why It Matters
It shows how online creators are becoming a major part of the entertainment industry and how advertising is moving into their videos.
YouTuber Dhar Mann spoke at MIPCOM in Cannes about his new project, Creator City. It is a four-acre campus in Los Angeles with multiple sound stages and 175 sets that can host 15 productions at once. Mann said it will bring creators, brands, and culture together in one place. All the sets are built with real brands, so a scene may feature a real Starbucks or Target.
Mann founded Dhar Mann Studios, which makes short motivational videos watched by millions. He said that five years ago, brands did not take YouTubers seriously, so his early sets were unbranded. Now companies want their products in creator content. Creator City is aimed at top creators who want to shoot with real-world brands.
It shows how online creators are becoming a major part of the entertainment industry and how advertising is moving into their videos.