Disney Names Joss Hastings Consumer Products Marketing Chief As Division Moves Under Studios
Deadline
โขTue, 11 Aug 2026 19:32:56 +0000
๐ฐ What Happened
Disney elevated Joss Hastings to Senior Vice President of Marketing for Disney Consumer Products, reporting to Asad Ayaz and Lisa Baldzicki. The move follows the company shifting Consumer Products from Disney Experiences into Disney Entertainment Studios. Hastings, a 20-year veteran, is replacing Ron Faris with a new remit.
๐ The Backstory
Consumer Products is how Disney turns its films and characters into toys, clothing, and licensed goods. Moving the division under Studios reflects a strategy to tie merchandise more closely to the entertainment that drives the brands, rather than to theme parks.
๐ฏ Why It Matters
Disneyโs merchandising is a multi-billion-dollar business that touches households worldwide. Where it sits and who leads it shapes what kinds of products fans can buy and how Disney keeps its iconic brands relevant.
Disney elevated Joss Hastings to Senior Vice President of Marketing for Disney Consumer Products, reporting to Asad Ayaz and Lisa Baldzicki. The move follows the company shifting Consumer Products from Disney Experiences into Disney Entertainment Studios. Hastings, a 20-year veteran, is replacing Ron Faris with a new remit.
Consumer Products is how Disney turns its films and characters into toys, clothing, and licensed goods. Moving the division under Studios reflects a strategy to tie merchandise more closely to the entertainment that drives the brands, rather than to theme parks.
Disneyโs merchandising is a multi-billion-dollar business that touches households worldwide. Where it sits and who leads it shapes what kinds of products fans can buy and how Disney keeps its iconic brands relevant.