Disney Plus is reportedly looking into a free streaming tier
News Source
β’2026-07-10T11:33:58-04:00
π° What Happened
Disney Plus is thinking about offering a free streaming tier, according to Business Insider. Chief product officer Adam Smith mentioned the idea during a company town hall. It's not clear which shows or movies would be free, or when it might launch. The free tier would likely include ads and would help Disney compete with YouTube and other free platforms.
π The Backstory
Disney Plus has grown quickly since launching in 2019, but subscriber growth has slowed. The streaming market is now crowded with many services all asking for monthly fees. Free ad-supported tiers have become popular with companies like Peacock and Paramount Plus. YouTube remains the biggest free video platform, and Disney wants to compete for that audience. A free tier could bring in viewers who can't afford another subscription.
π― Why It Matters
A free Disney Plus tier would mean more people can watch Disney shows without paying. But it would also mean more ads and could change how streaming services work for everyone.
Disney Plus is thinking about offering a free streaming tier, according to Business Insider. Chief product officer Adam Smith mentioned the idea during a company town hall. It's not clear which shows or movies would be free, or when it might launch. The free tier would likely include ads and would help Disney compete with YouTube and other free platforms.
Disney Plus has grown quickly since launching in 2019, but subscriber growth has slowed. The streaming market is now crowded with many services all asking for monthly fees. Free ad-supported tiers have become popular with companies like Peacock and Paramount Plus. YouTube remains the biggest free video platform, and Disney wants to compete for that audience. A free tier could bring in viewers who can't afford another subscription.
A free Disney Plus tier would mean more people can watch Disney shows without paying. But it would also mean more ads and could change how streaming services work for everyone.