Ferrari’s controversial Luce EV is sold out for 2027
News Source
•Tue, 03 Nov 2026 18:51:33 +0000
📰 What Happened
Ferrari says its first electric car, the Luce, is sold out for 2027. Boss Benedetto Vigna told investors on Tuesday that every car planned for next year already has a buyer.
The Luce starts at about $615,000. It is a five-seat family car designed by Jony Ive, the former Apple design chief. First deliveries start in the last three months of this year.
When the car was shown in May, many people mocked it and Ferrari's share price fell. That did not stop buyers. Anyone ordering now must wait about a year.
🔍 The Backstory
Ferrari built its name on loud, fast sports cars with two seats. A tall, quiet electric family car is a big change for the brand.
Ferrari has not said how many Luce cars it will build. The Financial Times reported that just under 500 were planned this year, with a target of 2,500 by 2030.
Luxury car makers are watching closely. Buyers of very costly cars have been slower to go electric than other drivers, so the Luce is a test.
🎯 Why It Matters
It shows rich buyers still want costly electric cars, even when reviewers hate the design. That shapes what car makers build next.
Ferrari says its first electric car, the Luce, is sold out for 2027. Boss Benedetto Vigna told investors on Tuesday that every car planned for next year already has a buyer.
The Luce starts at about $615,000. It is a five-seat family car designed by Jony Ive, the former Apple design chief. First deliveries start in the last three months of this year.
When the car was shown in May, many people mocked it and Ferrari's share price fell. That did not stop buyers. Anyone ordering now must wait about a year.
Ferrari built its name on loud, fast sports cars with two seats. A tall, quiet electric family car is a big change for the brand.
Ferrari has not said how many Luce cars it will build. The Financial Times reported that just under 500 were planned this year, with a target of 2,500 by 2030.
Luxury car makers are watching closely. Buyers of very costly cars have been slower to go electric than other drivers, so the Luce is a test.
It shows rich buyers still want costly electric cars, even when reviewers hate the design. That shapes what car makers build next.