Ford's $30,000 electric truck: all the news about the company's big EV re-do
News Source
β’2026-07-20T15:18:45-04:00
π° What Happened
Ford is going back to the drawing board on electric vehicles. After ending the F-150 Lightning, the company is now working on a new $30,000 electric truck. It will run on a new platform called the Universal Electric Vehicle Platform. The truck is smaller than Ford's Maverick model and focuses on being affordable and efficient.
Spy photos show a heavily camouflaged prototype with emoji-style designs on the wrap. The truck has real door handles and a giant interior touchscreen. Ford plans to reveal it in 2027 and build a whole family of cheap EVs at its Kentucky plant.
π The Backstory
Ford took a massive $19.5 billion hit on its EV investments in 2025. The F-150 Lightning, an electric version of America's most popular truck, failed to win over buyers. Executives admitted the big EV trucks had 'no path to profitability'.
Now Ford is shifting strategy. Instead of building giant, expensive EVs, the company wants small, cheap ones that actually make money. The new truck is designed for efficiency first. Success is not guaranteed, but Ford still believes EVs are the future - just not the giant ones.
π― Why It Matters
A $30,000 electric truck could make EVs available to many more people. If Ford succeeds, it might change the idea that electric cars have to be expensive and out of reach for most families.
Ford is going back to the drawing board on electric vehicles. After ending the F-150 Lightning, the company is now working on a new $30,000 electric truck. It will run on a new platform called the Universal Electric Vehicle Platform. The truck is smaller than Ford's Maverick model and focuses on being affordable and efficient.
Spy photos show a heavily camouflaged prototype with emoji-style designs on the wrap. The truck has real door handles and a giant interior touchscreen. Ford plans to reveal it in 2027 and build a whole family of cheap EVs at its Kentucky plant.
Ford took a massive $19.5 billion hit on its EV investments in 2025. The F-150 Lightning, an electric version of America's most popular truck, failed to win over buyers. Executives admitted the big EV trucks had 'no path to profitability'.
Now Ford is shifting strategy. Instead of building giant, expensive EVs, the company wants small, cheap ones that actually make money. The new truck is designed for efficiency first. Success is not guaranteed, but Ford still believes EVs are the future - just not the giant ones.
A $30,000 electric truck could make EVs available to many more people. If Ford succeeds, it might change the idea that electric cars have to be expensive and out of reach for most families.