Give BrewDog ‘second chance’ says new owner as it invests £50m
News Source
•Tue, 29 Sep 2026 18:35:27 GMT
📰 What Happened
BrewDog's new owner has asked drinkers to give the brand 'a second chance'. The US cannabis and drinks company Tilray is investing more than £50 million to improve BrewDog's beers, pubs, and working conditions.
Tilray boss Irwin Simon said the company is listening to customers and staff. It has raised pay this year. It is also working on new beers and has thrown away more than £1 million of beer that failed quality checks.
🔍 The Backstory
Tilray bought BrewDog for £33 million in March, after the company went into administration. BrewDog had lost money for five years and faced controversy over how workers were treated. Founder James Watt was accused in 2021 of allowing a toxic work culture. He apologised for some conduct and left in 2024.
Simon said Tilray is a long-term investor. It may buy more British craft breweries and could bring back BrewDog's closed distillery if it makes business sense.
🎯 Why It Matters
BrewDog employs many people and is known to beer fans worldwide. Its recovery affects jobs and shows how a troubled brand can change hands and try to rebuild trust.
BrewDog's new owner has asked drinkers to give the brand 'a second chance'. The US cannabis and drinks company Tilray is investing more than £50 million to improve BrewDog's beers, pubs, and working conditions.
Tilray boss Irwin Simon said the company is listening to customers and staff. It has raised pay this year. It is also working on new beers and has thrown away more than £1 million of beer that failed quality checks.
Tilray bought BrewDog for £33 million in March, after the company went into administration. BrewDog had lost money for five years and faced controversy over how workers were treated. Founder James Watt was accused in 2021 of allowing a toxic work culture. He apologised for some conduct and left in 2024.
Simon said Tilray is a long-term investor. It may buy more British craft breweries and could bring back BrewDog's closed distillery if it makes business sense.
BrewDog employs many people and is known to beer fans worldwide. Its recovery affects jobs and shows how a troubled brand can change hands and try to rebuild trust.