Honeyjar offers AI tools to improve PR and comms at every company
News Source
β’Mon, 12 Oct 2026 15:45:00 +0000
π° What Happened
A startup called Honeyjar is using AI to help companies handle public relations and communications. It writes announcements, finds the best journalists to pitch and spots speaking opportunities. Founders Michelle Masek and Nadia Jamshidi have decades of PR experience and want to share that skill with people who lack it. Honeyjar is taking part in TechCrunch Disrupt's Startup Battlefield 200. Its aim is to scale senior-level PR judgment using AI.
π The Backstory
Public relations has a reputation for being slow, expensive and confusing, especially for small startups. AI tools are now creeping into writing, marketing and customer service. Some people welcome the help; others worry about a flood of generic, machine-written pitches. Honeyjar's bet is that AI can copy the judgment of experienced people, not just their writing. TechCrunch's Startup Battlefield has launched well-known firms in the past.
π― Why It Matters
If AI can handle routine PR, small businesses and new founders may get attention that used to need big budgets.
A startup called Honeyjar is using AI to help companies handle public relations and communications. It writes announcements, finds the best journalists to pitch and spots speaking opportunities. Founders Michelle Masek and Nadia Jamshidi have decades of PR experience and want to share that skill with people who lack it. Honeyjar is taking part in TechCrunch Disrupt's Startup Battlefield 200. Its aim is to scale senior-level PR judgment using AI.
Public relations has a reputation for being slow, expensive and confusing, especially for small startups. AI tools are now creeping into writing, marketing and customer service. Some people welcome the help; others worry about a flood of generic, machine-written pitches. Honeyjar's bet is that AI can copy the judgment of experienced people, not just their writing. TechCrunch's Startup Battlefield has launched well-known firms in the past.
If AI can handle routine PR, small businesses and new founders may get attention that used to need big budgets.