How A24 Spurred A Meme Craze & Got The Many To Watch 'You Can See Everything': Documentary Opens To $15M Milestone
News Source
β’Sun, 18 Oct 2026 18:50:39 +0000
π° What Happened
A24's three-hour documentary You Can See Everything opened to about $15 million in US cinemas. The film follows Theranos founder Elizabeth Holmes and was co-directed by Nathan Fielder. It played in fewer than 1,000 cinemas and sold out more than 2,000 showings.
It is the second-best opening for a documentary, behind Fahrenheit 9/11 in 2004. About 70 per cent of the audience was under 25. Fans posted memes online, much like the Barbie craze in 2023.
π The Backstory
Almost nobody knew the film existed two months ago. A24 kept it secret and relied on social media instead of big trailers. Director Lance Oppenheim and Fielder worked on it for four years.
Holmes was convicted of fraud over claims about her company's blood-testing machines. Her story became famous, and TV dramas like The Dropout retold it. A24 has a strong record with young viewers, including the hit Backrooms.
π― Why It Matters
It shows young audiences will still go to cinemas for something they feel part of. Marketing now happens on phones, not just in ads.
A24's three-hour documentary You Can See Everything opened to about $15 million in US cinemas. The film follows Theranos founder Elizabeth Holmes and was co-directed by Nathan Fielder. It played in fewer than 1,000 cinemas and sold out more than 2,000 showings.
It is the second-best opening for a documentary, behind Fahrenheit 9/11 in 2004. About 70 per cent of the audience was under 25. Fans posted memes online, much like the Barbie craze in 2023.
Almost nobody knew the film existed two months ago. A24 kept it secret and relied on social media instead of big trailers. Director Lance Oppenheim and Fielder worked on it for four years.
Holmes was convicted of fraud over claims about her company's blood-testing machines. Her story became famous, and TV dramas like The Dropout retold it. A24 has a strong record with young viewers, including the hit Backrooms.
It shows young audiences will still go to cinemas for something they feel part of. Marketing now happens on phones, not just in ads.