Apple will host its big iPhone event on Wednesday, September 9, at 10 am Pacific time. A YouTube stream is ready for the event, named 'Surprise and shine'. Fans expect Apple's first foldable phone, the iPhone Ultra, which may cost about $2,000.
Apple may also reveal the iPhone 18 Pro and Pro Max, plus new HomePods, camera-equipped AirPods and Apple Watches. It will be the first major Apple event under new CEO John Ternus, who replaced Tim Cook.
🔍 The Backstory
Apple is late to the foldable market. Samsung shipped its first foldable about seven years ago, and other rivals followed. Apple says it waited until the technology was good enough.
The iPhone is Apple's biggest money-maker, so every new design matters. Foldables are still a small slice of phone sales but they are growing. Apple hopes a premium foldable will excite buyers and keep developers building for its apps.
🎯 Why It Matters
Apple's phones set trends the whole industry copies. If its foldable works, bendable screens could become normal, changing what people expect from a phone.
Apple will host its big iPhone event on Wednesday, September 9, at 10 am Pacific time. A YouTube stream is ready for the event, named 'Surprise and shine'. Fans expect Apple's first foldable phone, the iPhone Ultra, which may cost about $2,000.
Apple may also reveal the iPhone 18 Pro and Pro Max, plus new HomePods, camera-equipped AirPods and Apple Watches. It will be the first major Apple event under new CEO John Ternus, who replaced Tim Cook.
Apple is late to the foldable market. Samsung shipped its first foldable about seven years ago, and other rivals followed. Apple says it waited until the technology was good enough.
The iPhone is Apple's biggest money-maker, so every new design matters. Foldables are still a small slice of phone sales but they are growing. Apple hopes a premium foldable will excite buyers and keep developers building for its apps.
Apple's phones set trends the whole industry copies. If its foldable works, bendable screens could become normal, changing what people expect from a phone.