Ikea to take on eBay and Vinted with UK online secondhand site
Guardian AU Business
β’Tue, 18 Aug 2026 13:49:21 GMT
π° What Happened
Ikea is launching its own secondhand selling platform in the UK that will let members of its loyalty scheme connect directly with one another to buy and sell pre-owned Ikea items locally, taking on rivals such as eBay, Facebook Marketplace and Vinted. The site is due to launch in the next few months and follows trials of online secondhand marketplaces in Spain and Norway.
π The Backstory
The move comes five years after Ikea began buying and selling used furniture in some of its UK stores, and builds on its push into the circular economy. On the Spanish version, sellers get pre-filled product descriptions and price suggestions, plus a 15 percent bonus if paid in Ikea gift cards.
π― Why It Matters
The platform marks a major retailer using its brand and logistics to capture a growing market in secondhand and circular commerce. It could reshape how consumers resell branded furniture while supporting Ikea's sustainability goals and deepening loyalty among its members.
Ikea is launching its own secondhand selling platform in the UK that will let members of its loyalty scheme connect directly with one another to buy and sell pre-owned Ikea items locally, taking on rivals such as eBay, Facebook Marketplace and Vinted. The site is due to launch in the next few months and follows trials of online secondhand marketplaces in Spain and Norway.
The move comes five years after Ikea began buying and selling used furniture in some of its UK stores, and builds on its push into the circular economy. On the Spanish version, sellers get pre-filled product descriptions and price suggestions, plus a 15 percent bonus if paid in Ikea gift cards.
The platform marks a major retailer using its brand and logistics to capture a growing market in secondhand and circular commerce. It could reshape how consumers resell branded furniture while supporting Ikea's sustainability goals and deepening loyalty among its members.