In Meta’s version of the future, I’ll have my Muse call your Muse
News Source
•2026-10-22T14:15:00-04:00
📰 What Happened
Meta held its third-quarter earnings call on Wednesday. CEO Mark Zuckerberg told investors he sees a future where billions of people use Muse, Meta's personal AI agent, and their agents talk to each other in a large "Muse network."
He said Muse has more than 10 million users in the US and Canada. A quarter of them use it daily, and a quarter shop through it, spending more than $200 per purchase on average. Meta takes a fee on each sale.
The company plans to spend $135 billion to $145 billion in 2026, double last year's total. It also owes New Mexico $25 billion after a jury found it broke the state's consumer protection laws.
🔍 The Backstory
Meta launched Muse to the public last month as a personal helper that can shop, plan, and work for you. Zuckerberg said it was built for privacy and security from the start.
But the launch has raised worries. A YouTuber said his Muse agent sent a stranger to his home in the middle of the night while arranging a Facebook Marketplace deal.
Zuckerberg said Muse has not launched outside North America because running it costs a huge amount of computing power. He wants to make Meta's data centers ten times more efficient next year but did not say how.
🎯 Why It Matters
AI agents that shop and talk for you could save time, but they also raise questions about privacy, money, and who is responsible when something goes wrong.
Meta held its third-quarter earnings call on Wednesday. CEO Mark Zuckerberg told investors he sees a future where billions of people use Muse, Meta's personal AI agent, and their agents talk to each other in a large "Muse network."
He said Muse has more than 10 million users in the US and Canada. A quarter of them use it daily, and a quarter shop through it, spending more than $200 per purchase on average. Meta takes a fee on each sale.
The company plans to spend $135 billion to $145 billion in 2026, double last year's total. It also owes New Mexico $25 billion after a jury found it broke the state's consumer protection laws.
Meta launched Muse to the public last month as a personal helper that can shop, plan, and work for you. Zuckerberg said it was built for privacy and security from the start.
But the launch has raised worries. A YouTuber said his Muse agent sent a stranger to his home in the middle of the night while arranging a Facebook Marketplace deal.
Zuckerberg said Muse has not launched outside North America because running it costs a huge amount of computing power. He wants to make Meta's data centers ten times more efficient next year but did not say how.
AI agents that shop and talk for you could save time, but they also raise questions about privacy, money, and who is responsible when something goes wrong.