‘It’s problematic’: concern as weight-loss jab maker sponsors Vogue World event
News Source
•Sun, 27 Sep 2026 09:00:01 GMT
📰 What Happened
Drug company Eli Lilly sponsored Vogue World in Milan, which took place on Tuesday night. Lilly makes weight-loss medicines including Mounjaro and the Foundayo pill. It was listed as a fashion adjacent sponsor of the event, run by Anna Wintour.
The company has also backed Vogue World in Hollywood and the Met Gala livestream. Eating disorder charities and academics criticised the tie-up. They say it links fashion with thinness and pushes unhealthy ideas.
🔍 The Backstory
The fashion industry has long been accused of using very thin models. That has been blamed for body-image problems among young people. Campaigners have asked brands to use models with different body types.
Weight-loss drugs have become hugely popular worldwide. They help many patients, but critics worry about how they are marketed and who uses them.
🎯 Why It Matters
Advertising shapes how young people see their own bodies. Mixing fashion events with weight-loss drugs could make people feel that being thin is the only goal.
Drug company Eli Lilly sponsored Vogue World in Milan, which took place on Tuesday night. Lilly makes weight-loss medicines including Mounjaro and the Foundayo pill. It was listed as a fashion adjacent sponsor of the event, run by Anna Wintour.
The company has also backed Vogue World in Hollywood and the Met Gala livestream. Eating disorder charities and academics criticised the tie-up. They say it links fashion with thinness and pushes unhealthy ideas.
The fashion industry has long been accused of using very thin models. That has been blamed for body-image problems among young people. Campaigners have asked brands to use models with different body types.
Weight-loss drugs have become hugely popular worldwide. They help many patients, but critics worry about how they are marketed and who uses them.
Advertising shapes how young people see their own bodies. Mixing fashion events with weight-loss drugs could make people feel that being thin is the only goal.