James H. Rosenfield Sr. Dies: Former Executive Vice President Of CBS Broadcast Group Was 97
News Source
β’Mon, 28 Sep 2026 19:20:07 +0000
π° What Happened
James H. Rosenfield Sr. has died at the age of 97. He was a longtime media executive and former executive vice president of the CBS Broadcast Group. He died on 26 September.
Rosenfield started as a sales account executive and rose to president of the CBS Television Network. In his top job he oversaw CBS News, CBS Entertainment, CBS Sports and the main network. Colleagues remembered his skill at working with creative teams.
π The Backstory
Rosenfield spent most of his career at CBS, one of America's biggest broadcasters. He often described the divide between creative people and business people in television. He called himself a suit, which he said helped him work with writers and producers.
William S. Paley, CBS's founder, gave him an early sales role that boosted his career. He worked closely with Bud Grant, who led CBS Entertainment in the 1980s.
π― Why It Matters
He helped shape one of the biggest TV networks during a golden age. His career shows how business and creative people work together to make television.
James H. Rosenfield Sr. has died at the age of 97. He was a longtime media executive and former executive vice president of the CBS Broadcast Group. He died on 26 September.
Rosenfield started as a sales account executive and rose to president of the CBS Television Network. In his top job he oversaw CBS News, CBS Entertainment, CBS Sports and the main network. Colleagues remembered his skill at working with creative teams.
Rosenfield spent most of his career at CBS, one of America's biggest broadcasters. He often described the divide between creative people and business people in television. He called himself a suit, which he said helped him work with writers and producers.
William S. Paley, CBS's founder, gave him an early sales role that boosted his career. He worked closely with Bud Grant, who led CBS Entertainment in the 1980s.
He helped shape one of the biggest TV networks during a golden age. His career shows how business and creative people work together to make television.