Liberal frontbencher calls for party 'rebrand' after drop in polls, prompting ridicule from Labor
News Source
β’Mon, 29 Jun 2026 07:52:15 GMT
π° What Happened
Liberal frontbencher Melissa McIntosh has said her party may need a 'rebrand' after polling hit a historic low. The Coalition's primary vote dropped to just 17%, behind One Nation at 29% and Labor at 33%. Her comments came after Opposition Leader Angus Taylor admitted the Morrison government had 'breached trust' during COVID. Labor quickly mocked the idea, saying a rebrand won't fix bad policies.
π The Backstory
Angus Taylor became Liberal leader just over four months ago after the party rolled Sussan Ley. He was meant to turn the Coalition's fortunes around, but polling has only gotten worse. One Nation under Pauline Hanson has surged to 29%, eating into the Liberal vote. Taylor defended himself by saying 'you can't turn around a tanker in a few months,' but internal party tensions are growing as voters continue to leave.
π― Why It Matters
Australia's political landscape is shifting. The Coalition's collapse to 17% means the two-party system is under real pressure from One Nation, and voters may see very different choices at the next election.
Liberal frontbencher Melissa McIntosh has said her party may need a 'rebrand' after polling hit a historic low. The Coalition's primary vote dropped to just 17%, behind One Nation at 29% and Labor at 33%. Her comments came after Opposition Leader Angus Taylor admitted the Morrison government had 'breached trust' during COVID. Labor quickly mocked the idea, saying a rebrand won't fix bad policies.
Angus Taylor became Liberal leader just over four months ago after the party rolled Sussan Ley. He was meant to turn the Coalition's fortunes around, but polling has only gotten worse. One Nation under Pauline Hanson has surged to 29%, eating into the Liberal vote. Taylor defended himself by saying 'you can't turn around a tanker in a few months,' but internal party tensions are growing as voters continue to leave.
Australia's political landscape is shifting. The Coalition's collapse to 17% means the two-party system is under real pressure from One Nation, and voters may see very different choices at the next election.