Mark Wahlberg wants to take on the longevity-startup crowd with an affordable gym concept
News Source
β’Sat, 17 Oct 2026 02:36:18 +0000
π° What Happened
Mark Wahlberg is opening his first Municipal Gym in December outside Las Vegas. The 32,000-square-foot club will offer blood work, recovery gear, compression therapy, cold plunges and a cafe. He spoke about it at TechCrunch Disrupt in San Francisco.
Wahlberg calls the gym an affordable version of longevity clubs that charge tens of thousands of dollars a year. As an example, he said $99 could cover three rounds of blood work and an hour with a doctor. He described the plan as a health and wellness ecosystem, with supplements and hormone therapy on site.
π The Backstory
The gym grows out of Municipal, a sportswear brand Wahlberg launched during the pandemic. He said selling clothes alone was not enough, and he wanted to reach people's health more directly.
Rivals aim at rich clients. Fountain Life, co-founded by Tony Robbins, charges about $21,500 a year, and Equinox is building a $36,000 longevity add-on. Wahlberg has been a fitness spokesperson for years and backed the F45 gym chain, which struggled during COVID.
π― Why It Matters
Longevity testing has mostly been for wealthy people. A cheaper gym with blood work could bring basic health screening to more people, if the low price and the results hold up.
Mark Wahlberg is opening his first Municipal Gym in December outside Las Vegas. The 32,000-square-foot club will offer blood work, recovery gear, compression therapy, cold plunges and a cafe. He spoke about it at TechCrunch Disrupt in San Francisco.
Wahlberg calls the gym an affordable version of longevity clubs that charge tens of thousands of dollars a year. As an example, he said $99 could cover three rounds of blood work and an hour with a doctor. He described the plan as a health and wellness ecosystem, with supplements and hormone therapy on site.
The gym grows out of Municipal, a sportswear brand Wahlberg launched during the pandemic. He said selling clothes alone was not enough, and he wanted to reach people's health more directly.
Rivals aim at rich clients. Fountain Life, co-founded by Tony Robbins, charges about $21,500 a year, and Equinox is building a $36,000 longevity add-on. Wahlberg has been a fitness spokesperson for years and backed the F45 gym chain, which struggled during COVID.
Longevity testing has mostly been for wealthy people. A cheaper gym with blood work could bring basic health screening to more people, if the low price and the results hold up.