Meta is putting its muscle behind Muse as the AI app takes off
News Source
β’Fri, 25 Sep 2026 16:16:52 +0000
π° What Happened
Meta's new AI app, Muse, is growing fast. It launched on September 8.
By the start of this week it had passed 2.5 million downloads, and now it is above 3.4 million, according to Sensor Tower. Meta promoted Muse at its Connect event, where it shared upcoming features like video chat with an avatar, computer use on Mac, and plans for smart glasses.
π The Backstory
Muse is only available in the US and Canada for now. Research firms give different numbers. Apptopia says 4.3 million downloads, while Appfigures says about 2.3 million.
Sensor Tower says daily users jumped 27% after the Connect event. Muse reached the top of the US App Store on September 18. Meta is promoting it inside Facebook and Instagram, a move that helped its Threads app grow.
π― Why It Matters
Millions of people are trying AI apps on their phones. How these apps grow and what they can do will shape how we chat, work, and get help each day.
Meta's new AI app, Muse, is growing fast. It launched on September 8.
By the start of this week it had passed 2.5 million downloads, and now it is above 3.4 million, according to Sensor Tower. Meta promoted Muse at its Connect event, where it shared upcoming features like video chat with an avatar, computer use on Mac, and plans for smart glasses.
Muse is only available in the US and Canada for now. Research firms give different numbers. Apptopia says 4.3 million downloads, while Appfigures says about 2.3 million.
Sensor Tower says daily users jumped 27% after the Connect event. Muse reached the top of the US App Store on September 18. Meta is promoting it inside Facebook and Instagram, a move that helped its Threads app grow.
Millions of people are trying AI apps on their phones. How these apps grow and what they can do will shape how we chat, work, and get help each day.