Meta's Muse is outpacing ChatGPT’s early mobile launch
News Source
•Mon, 21 Sep 2026 19:19:21 +0000
📰 What Happened
New data from market tracker Apptopia suggests Meta's AI app, Muse, is growing faster on mobile than ChatGPT did at launch. In its first 12 days, Muse had 1.8 million downloads in the US and Canada on iOS, against 1.3 million for ChatGPT.
Muse also has more daily active users than ChatGPT had at the same point. Overall, Muse has 2.8 million installs worldwide in its first 12 days.
It has climbed from number two to number one on the US App Store.
🔍 The Backstory
Comparing the two apps was tricky at first because they launched differently. ChatGPT arrived on mobile around the world, but only on iOS. Muse launched on both iOS and Android, but only in the US and Canada.
To make the numbers fair, Apptopia looked only at US and Canada iOS data for both apps. Another firm, Appfigures, said Muse had passed 1 million downloads.
Meta has a huge built-in audience through Facebook, Instagram and WhatsApp. That gives any new Meta app a head start.
🎯 Why It Matters
Meta's strong start shows the AI assistant race is not only about building the best model. Reaching the most people matters just as much.
New data from market tracker Apptopia suggests Meta's AI app, Muse, is growing faster on mobile than ChatGPT did at launch. In its first 12 days, Muse had 1.8 million downloads in the US and Canada on iOS, against 1.3 million for ChatGPT.
Muse also has more daily active users than ChatGPT had at the same point. Overall, Muse has 2.8 million installs worldwide in its first 12 days.
It has climbed from number two to number one on the US App Store.
Comparing the two apps was tricky at first because they launched differently. ChatGPT arrived on mobile around the world, but only on iOS. Muse launched on both iOS and Android, but only in the US and Canada.
To make the numbers fair, Apptopia looked only at US and Canada iOS data for both apps. Another firm, Appfigures, said Muse had passed 1 million downloads.
Meta has a huge built-in audience through Facebook, Instagram and WhatsApp. That gives any new Meta app a head start.
Meta's strong start shows the AI assistant race is not only about building the best model. Reaching the most people matters just as much.