Nielsen is leaning more on wearables to hear what people are watching

Nielsen announced 'a number of key enhancements' to its ratings that rely more on information gathered from partners' wearable devices, as part of efforts to measure viewership accurately in the streaming era. The company is expanding the use of this data to better capture what people watch.

Nielsen has traditionally measured TV audiences through panels and meters, but the streaming era has made reliable viewership data harder to capture.

It reflects how traditional audience measurement is adapting to fragmented streaming habits and wearable technology.