Nintendo President Says The Pokémon Company Will 'Take Measures' to Respond to Widespread Card Scalping Issues
News Source
•Fri, 3 Jul 2026 14:21:57 +0000
📰 What Happened
The president of Nintendo has announced that The Pokémon Company will take action against widespread scalping of Pokémon trading cards. Scalpers buy up huge amounts of popular cards as soon as they are released and sell them at much higher prices. This makes it hard for real fans to get cards at normal prices. Nintendo said they are aware of the problem and will introduce measures to fix it. The exact steps have not been announced yet but could include printing more cards or limiting how many one person can buy.
🔍 The Backstory
Pokémon trading cards have been popular since the 1990s, but demand exploded during the COVID-19 pandemic. Some rare cards sell for thousands of dollars. Scalpers use bots and bulk buying to grab new releases before regular customers can get them. This has been a problem for many popular products, including game consoles like the PlayStation 5 and Nintendo Switch. The Pokémon Company has tried before to increase production, but scalping continues. Collectors have been asking Nintendo for stronger action.
🎯 Why It Matters
Scalping makes hobbies more expensive and less fun. If you collect Pokémon cards, you may have to pay far more than the store price just because scalpers got there first.
The president of Nintendo has announced that The Pokémon Company will take action against widespread scalping of Pokémon trading cards. Scalpers buy up huge amounts of popular cards as soon as they are released and sell them at much higher prices. This makes it hard for real fans to get cards at normal prices. Nintendo said they are aware of the problem and will introduce measures to fix it. The exact steps have not been announced yet but could include printing more cards or limiting how many one person can buy.
Pokémon trading cards have been popular since the 1990s, but demand exploded during the COVID-19 pandemic. Some rare cards sell for thousands of dollars. Scalpers use bots and bulk buying to grab new releases before regular customers can get them. This has been a problem for many popular products, including game consoles like the PlayStation 5 and Nintendo Switch. The Pokémon Company has tried before to increase production, but scalping continues. Collectors have been asking Nintendo for stronger action.
Scalping makes hobbies more expensive and less fun. If you collect Pokémon cards, you may have to pay far more than the store price just because scalpers got there first.