Instagram now has an app for Apple TV. The change was quiet. The App Store listing simply added Apple TV to its list of supported devices on 23 October. A week earlier, the same page listed only iPhone and iPad. A MacRumors report spotted the update, and Meta has said little about it. The app is built for big screens. It shows Reels, live streams and other video, laid out for a TV rather than a phone.
Meta has been pushing Instagram into living rooms since late last year. It first tested a TV version focused on short video. In June it added new features for the app. The app already runs on Amazon Fire TV, Samsung smart TVs and Google TV. Apple TV is the latest device to get it. Instagram started as a photo app on phones. Short vertical video, copied from TikTok, is now its main draw. Meta is also chasing microdramas, the short soap-style series that are huge on mobile.
Your TV is becoming another feed. Expect more short videos at home, and more reasons to keep watching after the show ends.

Instagram now has an app for Apple TV. The change was quiet. The App Store listing simply added Apple TV to its list of supported devices on 23 October. A week earlier, the same page listed only iPhone and iPad. A MacRumors report spotted the update, and Meta has said little about it. The app is built for big screens. It shows Reels, live streams and other video, laid out for a TV rather than a phone.

Meta has been pushing Instagram into living rooms since late last year. It first tested a TV version focused on short video. In June it added new features for the app. The app already runs on Amazon Fire TV, Samsung smart TVs and Google TV. Apple TV is the latest device to get it. Instagram started as a photo app on phones. Short vertical video, copied from TikTok, is now its main draw. Meta is also chasing microdramas, the short soap-style series that are huge on mobile.

Your TV is becoming another feed. Expect more short videos at home, and more reasons to keep watching after the show ends.

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