Phil Schiller is leaving his biggest jobs at Apple
The Verge
β’2026-08-31T12:54:07-04:00
π° What Happened
Long-time Apple executive Phil Schiller is stepping down from his roles as head of the App Store and Apple events, according to a Bloomberg report. He will keep his Apple Fellow title and work on 'unspecified initiatives'. The move hands off two of Apple's most visible responsibilities as the company reshuffles leadership.
π The Backstory
Schiller spent decades at Apple, helping steer the iPhine, Mac and marketing before taking charge of the App Store and product events such as keynote launches. The change comes as Apple undergoes a broader leadership transition, with John Ternus taking over as CEO from Tim Cook.
π― Why It Matters
The App Store is at the centre of global regulatory battles over fees and app-review policies, so the handoff comes at a sensitive moment for its future direction. Schiller's exit is also part of a generational change of the guard that will define the Ternus era at Apple.
Long-time Apple executive Phil Schiller is stepping down from his roles as head of the App Store and Apple events, according to a Bloomberg report. He will keep his Apple Fellow title and work on 'unspecified initiatives'. The move hands off two of Apple's most visible responsibilities as the company reshuffles leadership.
Schiller spent decades at Apple, helping steer the iPhine, Mac and marketing before taking charge of the App Store and product events such as keynote launches. The change comes as Apple undergoes a broader leadership transition, with John Ternus taking over as CEO from Tim Cook.
The App Store is at the centre of global regulatory battles over fees and app-review policies, so the handoff comes at a sensitive moment for its future direction. Schiller's exit is also part of a generational change of the guard that will define the Ternus era at Apple.