Primark is bringing forward its plan to deliver clothes to customers' homes by two years. The move comes as the chain's profits fall. Primark has long refused to sell online, saying delivery costs would push up its low prices. It now runs click-and-collect in Britain. Bringing home delivery forward is a big change for a company built on cheap prices and huge stores. Cost and start date are still to be confirmed.
Primark is owned by Associated British Foods, which also sells sugar and food ingredients. The shop makes up a large share of the group's sales. Its model is simple: no home delivery, few staff, giant stores and very low prices. That kept costs down and prices below rivals. Covid shutdowns showed the risk of having no online sales. Since then Primark has tested click-and-collect and is preparing to split from its parent company.
Shoppers who cannot reach a big store will soon be able to order online. It also signals how fast the high street is changing.

Primark is bringing forward its plan to deliver clothes to customers' homes by two years. The move comes as the chain's profits fall. Primark has long refused to sell online, saying delivery costs would push up its low prices. It now runs click-and-collect in Britain. Bringing home delivery forward is a big change for a company built on cheap prices and huge stores. Cost and start date are still to be confirmed.

Primark is owned by Associated British Foods, which also sells sugar and food ingredients. The shop makes up a large share of the group's sales. Its model is simple: no home delivery, few staff, giant stores and very low prices. That kept costs down and prices below rivals. Covid shutdowns showed the risk of having no online sales. Since then Primark has tested click-and-collect and is preparing to split from its parent company.

Shoppers who cannot reach a big store will soon be able to order online. It also signals how fast the high street is changing.

πŸ“° Source: News Source
theguardian.com β†—
Was this article useful?