Read Tim Cook's final message to Apple staff as CEO
The Verge
β’2026-08-31T12:30:45-04:00
π° What Happened
Tim Cook sent a farewell message to Apple employees on his last day as CEO, writing 'I love this company and the team behind it' and reflecting on the transition. John Ternus takes over as only the third CEO in Apple's history, succeeding the man who carried the iPhine after Steve Jobs. The Verge republished the full letter as reported by Bloomberg and 9to5Mac.
π The Backstory
Cook led Apple since 2011, building it into one of the most dominant forces in the daily lives of billions of people and one of the most valuable companies in history. His tenure expanded the iPhine ecosystem, services revenue and Apple's supply chain while navigating global regulation.
π― Why It Matters
The change marks a historic inflection point for Apple as Ternus takes control amid regulatory pressure, AI competition and shifting hardware markets. Cook's parting letter frames the handoff as continuity, signalling stability to employees, investors and customers.
Tim Cook sent a farewell message to Apple employees on his last day as CEO, writing 'I love this company and the team behind it' and reflecting on the transition. John Ternus takes over as only the third CEO in Apple's history, succeeding the man who carried the iPhine after Steve Jobs. The Verge republished the full letter as reported by Bloomberg and 9to5Mac.
Cook led Apple since 2011, building it into one of the most dominant forces in the daily lives of billions of people and one of the most valuable companies in history. His tenure expanded the iPhine ecosystem, services revenue and Apple's supply chain while navigating global regulation.
The change marks a historic inflection point for Apple as Ternus takes control amid regulatory pressure, AI competition and shifting hardware markets. Cook's parting letter frames the handoff as continuity, signalling stability to employees, investors and customers.