Screen Australia Report Points To Fight For Attention Facing Producers & Creators
Deadline
β’Tue, 18 Aug 2026 20:00:00 +0000
π° What Happened
A new Screen Australia report, Screen Currency 2026, found that while 85% of Australians say access to local content is important and 75% want more of it, 60% spend less than 30% of their viewing time on local content, and only 36% say it is easy to find. This comes despite the TV, film and games sectors contributing more than A$11 billion to the economy in 2023/24 and employing more than 70,000 people in 2024/25. Exports reached A$1.6 billion in 2023/24, driven primarily by gaming.
π The Backstory
Australian shows such as Colin From Accounts, The Narrow Road to the Deep North and Top End Bub have been breakout titles in recent years, earning international attention. Screen Australia CEO Deidre Brennan warned that reach remains critical even as the industries post record economic contribution and export growth averaging about 15% year-on-year since 2016/17.
π― Why It Matters
Despite record output and export success, Australian content faces a fight for attention and discoverability in a crowded streaming market. The findings inform how producers, broadcasters and funders can keep local audiences engaged and ensure domestic content remains visible.
A new Screen Australia report, Screen Currency 2026, found that while 85% of Australians say access to local content is important and 75% want more of it, 60% spend less than 30% of their viewing time on local content, and only 36% say it is easy to find. This comes despite the TV, film and games sectors contributing more than A$11 billion to the economy in 2023/24 and employing more than 70,000 people in 2024/25. Exports reached A$1.6 billion in 2023/24, driven primarily by gaming.
Australian shows such as Colin From Accounts, The Narrow Road to the Deep North and Top End Bub have been breakout titles in recent years, earning international attention. Screen Australia CEO Deidre Brennan warned that reach remains critical even as the industries post record economic contribution and export growth averaging about 15% year-on-year since 2016/17.
Despite record output and export success, Australian content faces a fight for attention and discoverability in a crowded streaming market. The findings inform how producers, broadcasters and funders can keep local audiences engaged and ensure domestic content remains visible.