Speedo is launching a removable smart module for its Vanquisher goggles called the Speedo iQ. The module analyzes a swimmer's performance across all four swim strokes: freestyle, backstroke, breaststroke and butterfly. It also tracks swim strokes, head movement, breathing, distance and more. The wearable module is paired directly with Speedo's Vanquisher goggles.
Speedo, a traditional swim-gear brand, is expanding from apparel and goggles into the specialized wearable trackers space. Several swimthon companies already offer lap-counting devices, but this module is designed to integrate directly with a pool. The four-stroke detection requires capturing motion in a way earlier devices did not at this form factor. It taps into a growing market of fitness-focused swimmers who want training analytics.
This gives recreational and serious swimmers analytics similar to what runners have from GPS data. Stroke-by-stroke feedback can help swimmers correct technique, which typically improves performance. It also extends the wearable market beyond general fitness into sport-specific training devices. The product could become an option for year-over-year swim training plans.

Speedo is launching a removable smart module for its Vanquisher goggles called the Speedo iQ. The module analyzes a swimmer's performance across all four swim strokes: freestyle, backstroke, breaststroke and butterfly. It also tracks swim strokes, head movement, breathing, distance and more. The wearable module is paired directly with Speedo's Vanquisher goggles.

Speedo, a traditional swim-gear brand, is expanding from apparel and goggles into the specialized wearable trackers space. Several swimthon companies already offer lap-counting devices, but this module is designed to integrate directly with a pool. The four-stroke detection requires capturing motion in a way earlier devices did not at this form factor. It taps into a growing market of fitness-focused swimmers who want training analytics.

This gives recreational and serious swimmers analytics similar to what runners have from GPS data. Stroke-by-stroke feedback can help swimmers correct technique, which typically improves performance. It also extends the wearable market beyond general fitness into sport-specific training devices. The product could become an option for year-over-year swim training plans.

📰 Source: The Verge
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