Sundance Institute Appoints Tracy Brady As Chief Marketing, Brand And Communications Officer
News Source
β’Tue, 20 Oct 2026 17:30:00 +0000
π° What Happened
The Sundance Institute named Tracy Brady as its new Chief Marketing, Brand and Communications Officer. She will lead the organisation's messaging and public presence. She is based in Boulder.
The appointment comes before the first Sundance Film Festival in Boulder. That event runs from January 21 to 31. Brady reports to CEO David Linde.
π The Backstory
Sundance had been based in Utah for nearly five decades. Most of the festival took place in Park City. Now the organisation is moving to Colorado.
Linde called Brady a strong marketing leader. She will help guide Sundance through a period of big change. The move marks a new chapter for independent film.
π― Why It Matters
Sundance is a major launchpad for independent film. Its move to a new city is a big change for the industry.
The Sundance Institute named Tracy Brady as its new Chief Marketing, Brand and Communications Officer. She will lead the organisation's messaging and public presence. She is based in Boulder.
The appointment comes before the first Sundance Film Festival in Boulder. That event runs from January 21 to 31. Brady reports to CEO David Linde.
Sundance had been based in Utah for nearly five decades. Most of the festival took place in Park City. Now the organisation is moving to Colorado.
Linde called Brady a strong marketing leader. She will help guide Sundance through a period of big change. The move marks a new chapter for independent film.
Sundance is a major launchpad for independent film. Its move to a new city is a big change for the industry.