TechCrunch Mobility: The Cybertruck experiment is over
News Source
β’Sun, 08 Nov 2026 17:02:00 +0000
π° What Happened
Tesla is ending the Cybertruck. The company says it will stop making the angular electric pickup, almost seven years after Elon Musk first showed it off. Production is now headed to the scrap pile.
The 2019 reveal became famous for one moment. The head designer threw a metal ball at the window and the glass cracked. Crowds gasped, then cheered by the end of the night. Musk later said reservations reached one million.
π The Backstory
Excitement did not turn into sales. Industry experts estimate only about 71,000 Cybertrucks were sold after deliveries began in November 2023. That is a small number for a vehicle meant to reshape the pickup market.
Tesla has faced falling demand and tough competition in electric cars. The Cybertruck was also expensive and built with unusual stainless steel panels. Its end is a rare public defeat for a company used to big promises.
π― Why It Matters
The Cybertruck was sold as the future of trucks. Its end shows that hype and a famous founder cannot replace a product people actually want to buy.
Tesla is ending the Cybertruck. The company says it will stop making the angular electric pickup, almost seven years after Elon Musk first showed it off. Production is now headed to the scrap pile.
The 2019 reveal became famous for one moment. The head designer threw a metal ball at the window and the glass cracked. Crowds gasped, then cheered by the end of the night. Musk later said reservations reached one million.
Excitement did not turn into sales. Industry experts estimate only about 71,000 Cybertrucks were sold after deliveries began in November 2023. That is a small number for a vehicle meant to reshape the pickup market.
Tesla has faced falling demand and tough competition in electric cars. The Cybertruck was also expensive and built with unusual stainless steel panels. Its end is a rare public defeat for a company used to big promises.
The Cybertruck was sold as the future of trucks. Its end shows that hype and a famous founder cannot replace a product people actually want to buy.