The AirPods Pro are $60 off, their best price since late June
The Verge
β’2026-08-06T16:00:00-04:00
π° What Happened
Best Buy kicked off a sale on Apple products with the latest AirPods Pro available at their best price since late June, $60 off. The deal brings the earbuds to within $20 of the all-time low set during Prime Day. Other Apple products, from smartwatches to phones, also received discounts in the same sale.
π The Backstory
The AirPods Pro are widely regarded as the best wireless earbuds for iPhone owners, which gives any significant price drop broad appeal. Retailers frequently run competing sales events, and after the steep Prime Day discount, subsequent price reductions are measured against that benchmark.
π― Why It Matters
For consumers the deal represents genuine savings on a premium accessory, and for the electronics retail market it signals continued aggressive discounting on Apple's catalogue. The price movement is a useful gauge of retail competition and seasonal Apple product sales cycles.
Best Buy kicked off a sale on Apple products with the latest AirPods Pro available at their best price since late June, $60 off. The deal brings the earbuds to within $20 of the all-time low set during Prime Day. Other Apple products, from smartwatches to phones, also received discounts in the same sale.
The AirPods Pro are widely regarded as the best wireless earbuds for iPhone owners, which gives any significant price drop broad appeal. Retailers frequently run competing sales events, and after the steep Prime Day discount, subsequent price reductions are measured against that benchmark.
For consumers the deal represents genuine savings on a premium accessory, and for the electronics retail market it signals continued aggressive discounting on Apple's catalogue. The price movement is a useful gauge of retail competition and seasonal Apple product sales cycles.