Ferrari reportedly sold just under 500 units of its polarizing Luce EV in two months, meeting its 2026 sales target early. The Jony Ive-designed electric car has been particularly popular in China despite a bumpy launch with technical issues and mixed reviews.
π The Backstory
Ferrari launched the Luce, its second production EV, earlier in 2026. The car was designed by Jony Ive, the former Apple design chief. The launch faced technical glitches and polarised reviews, with critics divided on the radical design. The Luce is priced well above β¬500,000, positioning it as an ultra-exclusive halo EV.
π― Why It Matters
The Luce's early sales success validates Ferrari's high-price, low-volume EV strategy and shows demand for design-driven electric luxury vehicles, particularly in China. It also provides evidence that traditional sports car brands can successfully navigate the EV transition, even with unconventional designs.
Ferrari reportedly sold just under 500 units of its polarizing Luce EV in two months, meeting its 2026 sales target early. The Jony Ive-designed electric car has been particularly popular in China despite a bumpy launch with technical issues and mixed reviews.
Ferrari launched the Luce, its second production EV, earlier in 2026. The car was designed by Jony Ive, the former Apple design chief. The launch faced technical glitches and polarised reviews, with critics divided on the radical design. The Luce is priced well above β¬500,000, positioning it as an ultra-exclusive halo EV.
The Luce's early sales success validates Ferrari's high-price, low-volume EV strategy and shows demand for design-driven electric luxury vehicles, particularly in China. It also provides evidence that traditional sports car brands can successfully navigate the EV transition, even with unconventional designs.