Threads users can now chat with Meta AI in their DMs
News Source
β’Mon, 27 Jul 2026 16:45:24 +0000
π° What Happened
Meta has added its AI chatbot to Threads direct messages. Users can now chat privately with Meta AI inside the Threads app. They can share posts, images, links, and videos with the bot and ask follow-up questions. The feature is rolling out worldwide starting Monday. Meta AI was already available in public Threads posts in some countries. Now it is also available in private DMs, just like on Facebook, Instagram, and WhatsApp. The move is part of Meta's plan to keep users inside its own apps instead of using ChatGPT or Google Gemini.
π The Backstory
Meta has been integrating AI across all its platforms for the past year. Threads is Meta's answer to X (formerly Twitter) and has grown to hundreds of millions of users. The company wants to make its apps a one-stop shop for social media, news, and AI assistance. Meta AI can answer questions, give recommendations, and help with tasks. By making the chatbot available in DMs, Meta hopes users will spend more time in the app. Users who do not want to see AI replies can mute the bot or hide its posts from their feed.
π― Why It Matters
AI chatbots are becoming a normal part of everyday apps. This changes how people get information and interact online, for better or worse.
Meta has added its AI chatbot to Threads direct messages. Users can now chat privately with Meta AI inside the Threads app. They can share posts, images, links, and videos with the bot and ask follow-up questions. The feature is rolling out worldwide starting Monday. Meta AI was already available in public Threads posts in some countries. Now it is also available in private DMs, just like on Facebook, Instagram, and WhatsApp. The move is part of Meta's plan to keep users inside its own apps instead of using ChatGPT or Google Gemini.
Meta has been integrating AI across all its platforms for the past year. Threads is Meta's answer to X (formerly Twitter) and has grown to hundreds of millions of users. The company wants to make its apps a one-stop shop for social media, news, and AI assistance. Meta AI can answer questions, give recommendations, and help with tasks. By making the chatbot available in DMs, Meta hopes users will spend more time in the app. Users who do not want to see AI replies can mute the bot or hide its posts from their feed.
AI chatbots are becoming a normal part of everyday apps. This changes how people get information and interact online, for better or worse.