TikTok is testing a new tool that can detect AI-generated copies of people. Creators can opt in to have TikTok scan for unauthorized deepfakes of their face or voice. If they find one, creators can report it to the company. The tool is being tested with some US creators first.
This comes as AI deepfakes become a bigger problem on social media. People's faces and voices can now be copied without their permission. YouTube has already launched a similar tool that is available to all adult users. TikTok is following their lead to protect creators.
π The Backstory
AI technology has improved a lot in the last few years. It can now create very realistic fake videos and audio of real people. These are called deepfakes. Some deepfakes are used for fun or art. But many are used to trick people, spread lies, or harm someone's reputation.
Social media platforms have been slow to deal with this problem. Celebrities and ordinary people have found their faces used in fake videos without their consent. TikTok and YouTube are now building tools to help people find and remove these fakes. The technology is still new, and it is not clear how well it will work.
π― Why It Matters
This matters because anyone can be turned into a deepfake without their permission. These tools give people a way to protect their own face and voice from being stolen by AI.
TikTok is testing a new tool that can detect AI-generated copies of people. Creators can opt in to have TikTok scan for unauthorized deepfakes of their face or voice. If they find one, creators can report it to the company. The tool is being tested with some US creators first.
This comes as AI deepfakes become a bigger problem on social media. People's faces and voices can now be copied without their permission. YouTube has already launched a similar tool that is available to all adult users. TikTok is following their lead to protect creators.
AI technology has improved a lot in the last few years. It can now create very realistic fake videos and audio of real people. These are called deepfakes. Some deepfakes are used for fun or art. But many are used to trick people, spread lies, or harm someone's reputation.
Social media platforms have been slow to deal with this problem. Celebrities and ordinary people have found their faces used in fake videos without their consent. TikTok and YouTube are now building tools to help people find and remove these fakes. The technology is still new, and it is not clear how well it will work.
This matters because anyone can be turned into a deepfake without their permission. These tools give people a way to protect their own face and voice from being stolen by AI.