Unforgetful is a new reminders app for people who can't stop hitting snooze
News Source
β’Fri, 14 Aug 2026 16:21:04 +0000
π° What Happened
Marco Arment, the creator of Overcast and Instapaper, has launched a new app called Unforgetful. It is designed for people who find Apple's Reminders app too easy to ignore. The app works with your existing reminders database but changes how notifications behave. Once you set a reminder, the notification keeps coming back until you actually finish the task and delete it.
Arment said he hates how Apple's Reminders looks and works. He complained that the snooze feature is confusing and that you can lose reminders forever by accident. With Unforgetful, even if you dismiss a notification, it will pop up again. The snooze intervals are also redesigned to keep you on track. The app costs money and is available for iOS and Mac.
π The Backstory
Marco Arment is a well-known indie developer. He created Tumblr's early technology and later built Instapaper, one of the first read-it-later apps. He also made Overcast, a popular podcast app. Arment has a reputation for making apps that solve specific problems in a clean, simple way.
Apple's Reminders app has been around for years and comes free on every iPhone and Mac. But many users find it frustrating. Notifications can be missed, snoozing is confusing, and tasks can disappear. Arment saw a gap for people who need stronger nudges to remember things. Unforgetful is designed for procrastinators who ignore their reminders. It is a niche tool for a specific problem, which is typical of Arment's style of building focused apps for power users.
π― Why It Matters
Many people struggle to remember tasks and stay organized. An app that makes reminders impossible to ignore can help procrastinators get things done. It shows that sometimes the default apps on our phones just do not work for everyone.
Marco Arment, the creator of Overcast and Instapaper, has launched a new app called Unforgetful. It is designed for people who find Apple's Reminders app too easy to ignore. The app works with your existing reminders database but changes how notifications behave. Once you set a reminder, the notification keeps coming back until you actually finish the task and delete it.
Arment said he hates how Apple's Reminders looks and works. He complained that the snooze feature is confusing and that you can lose reminders forever by accident. With Unforgetful, even if you dismiss a notification, it will pop up again. The snooze intervals are also redesigned to keep you on track. The app costs money and is available for iOS and Mac.
Marco Arment is a well-known indie developer. He created Tumblr's early technology and later built Instapaper, one of the first read-it-later apps. He also made Overcast, a popular podcast app. Arment has a reputation for making apps that solve specific problems in a clean, simple way.
Apple's Reminders app has been around for years and comes free on every iPhone and Mac. But many users find it frustrating. Notifications can be missed, snoozing is confusing, and tasks can disappear. Arment saw a gap for people who need stronger nudges to remember things. Unforgetful is designed for procrastinators who ignore their reminders. It is a niche tool for a specific problem, which is typical of Arment's style of building focused apps for power users.
Many people struggle to remember tasks and stay organized. An app that makes reminders impossible to ignore can help procrastinators get things done. It shows that sometimes the default apps on our phones just do not work for everyone.